The Selfie Sweater, Reimagined

Everyone’s favourite 032c staple item, the Selfie Sweater, is changing…

But don't worry, it's only temporary!

If you've been with us for a while, or are simply as obsessed with the knit as we are, then you've seen it in various shapes and forms throughout the years . From cardigans and vests to mesh knits and merino wool, it's no secret we love to reimagine this classic design.

And we aren't ready to stop now.

This month, we opened up the conversation – using it as a shared canvas for invited artists from diverse backgrounds and aesthetics to interpret the design and display it in-store.

Each week, a new selfie sweater will be on display in the Red Room, and this first one sits very near and dear to our hearts.

Handmade in Berlin by West Berlin's 1970s knitwear hero, Claudia Skoda [and her equally iconic knitting needles], we saw, for the first time since the creation of the iconic sweater, our favorite design be reimagined.

Made of 100% Mohair, the once mirrored and now corrected Selfie Logo, along with the bright orange and red colourway, reflects Skoda's sense of radical self-expression. And yes, the one-of-a-kind piece was available for purchase.

If you missed out on this one, don’t worry, there will be more to come ;)

Visit the Red Room in Berlin's Charlottenburg district to see what's up next, or keep an eye on us for updates soon to come.